Britannia NutriChoice launches NutriPlus App for health monitoring
The app does not require wearables; users can track and manage their physical activity and nutrition using just their smartphones
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The launch of the NutriPlus app by Britannia NutriChoice marks the company's entry into health-tech. The app is designed to address the rising trend of metabolic non-communicable diseases (NCDs) in India, as highlighted by a recent report from the Indian Council of Medical Research (ICMR). With alarming statistics showing millions diagnosed with diabetes, prediabetes, hypertension, and related conditions, there is a pressing need for effective health monitoring and early intervention.
The NutriPlus app provides users with a daily NutriScore, offering a simple indicator based on their exercise and sleep duration. This score helps users understand their health status and areas for improvement. Notably, the app does not require wearables; users can track and manage their physical activity and nutrition using just their smartphones. Additionally, the app offers a comprehensive weekly health assessment, providing tailored insights for users regardless of their demographic.
Prof. Richard Siow, Director of Ageing Research at King’s College London, UK, commended the collaboration between Britannia and Aktivo Labs, stating that the NutriPlus app has the potential to raise awareness about lifestyle interventions to reduce the risk of age-related NCDs.
Amit Doshi, Chief Marketing Officer at Britannia Industries, emphasized the company's commitment to consumers seeking better snacking options. The NutriPlus app can be accessed by scanning a QR code on Britannia NutriChoice packs, reaching millions of households in India. Doshi stated that the app is designed to partner with Indians in their pursuit of well-being and better lifestyles through everyday choices.
Gourab Mukherjee, CEO & Co-Founder of Aktivo Labs, expressed excitement about empowering organizations like Britannia to deploy innovative technologies for community health improvement. He highlighted the app's role in helping Indians lead healthier, happier lives.
The NutriPlus app not only enables users to monitor their progress but also rewards and motivates them along the way. Users can progress through different levels of NutriScore - Starter, Achiever, Star, and Pro - unlocking rewards such as exclusive vouchers for fitness outlets and the chance to win an international holiday upon reaching 20,000 points.
